A smarter loyalty system for local brands.

Helping local businesses turn repeat visits into real growth – without complex apps or expensive setups.

Merchants: Sign LOI
Customers: Join Waitlist

Loyalty today is broken for local brands.

Loyalty today is broken for local brands. Most programs are built for large chains, not independent cafés, salons, or neighborhood businesses. They rely on complex apps, costly hardware, or discounts that eat into margins, without actually building meaningful customer relationships. For many local brands, loyalty feels more like a burden than a growth tool.

For Merchants

We’re onboarding a small group of early merchant partners to shape Yellocks from day one.

What LOI means:

  • Priority onboarding at launch
  • No payment commitment
  • No obligation to launch
  • Early access + feature input
Sign LOI

For Customers

We’re onboarding a small group of early merchant partners to shape Yellocks from day one.

Benefits:

  • Early access
  • Special launch rewards
  • Say in which brands you want on Yellocks
Join Waitlist

0+

Merchant LOIs

12

Customer Waitlist

Pilot Timeline: Q2 2026

The reality of loyalty today

Loyalty has become a crowded but fragmented space. While large brands benefit from app-based ecosystems and integrated rewards, most local businesses are left with tools that are expensive, complex, or disconnected from daily operations. As a result, loyalty programs often fail to drive real retention, turning into discount mechanisms rather than long-term growth engines.

70%+

Local customers are more likely to return when rewarded consistently

60%+

Local brands still rely on manual or fragmented loyalty tools

2-3x

Repeat customers spend more than first-time visitors

1 System

Most local brands need one simple loyalty layer – not multiple apps